Introducing the limited-edition #BETRUE bikes.

It’s Pride Month, and BIKETOWN is celebrating with the new BETRUE bike wraps. There are 50 of these awesome, rainbow-wrapped bikes – whose designs are inspired by Nike’s BETRUE collection – so keep your eye out and ride yours with pride. #BIKETOWNpdx and #BETRUE.

From the Nike News story this morning:

"The colorful bikes (half have a white background, half have a gray background) represent Portlanders’ individuality, diversity and creativity. The bikes will be ridden or walked by Portland community leaders in Portland’s Pride Parade on June 18, and will continue to roll through Portland during Pride month and beyond."

BIKETOWN is committed to equity across our workforce and in our community. This project is one we are very proud of and we look forward to participating in the festivities at PRIDE. We will be collecting donations for Pride NW all weekend long at the PRIDE festival where we will be providing safe, secure bike parking for all attendees who choose to Ride for Pride (BIKETOWN and personal bikes welcome).