The partnership aims to encourage Portlanders to get around by bike while grocery shopping.
The new sponsorship with New Seasons reminds Portlanders to carry their groceries home using the roomy baskets found on every BIKETOWN bike. New Seasons employees will also be able to obtain a $25 discount off a BIKETOWN membership, and six BIKETOWN stations will receive custom New Seasons branding -- increasing the market’s visibility in the Portland area. To further elevate the partnership, New Seasons will also send push notifications to riders through the BIKETOWN app.
"As the ultimate neighborhood grocery store, New Seasons Market is dedicated not just to good food, but to vibrant communities and a healthy planet. It's important that we all work together, doing things both big and small, to be good stewards of our environment. We are excited that our partnership with BIKETOWN will help support Portland's shared mission to maintain a sustainable, lively and healthy town, and we encourage our neighbors to use the hometown bike system to come into our stores—we're excited to serve you!" said Athena Petty, Sustainability Manager, New Seasons Market.